𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬, 𝐡𝐞𝐥𝐝 𝐚𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐔𝐧𝐢𝐭 (𝐑𝐏𝐃𝐔)

Marketing strategy is an important skill for any startup as it helps in attracting customers and builds strong brand identity. In order to groom the startups working at Research Products Development Unit (RPDU), the Office of Research, Innovation & Commercialization – DUET, organized a training session titled “The Marketing Growth Engine: Fueling Your Startup’s Ascent”, on 26th November 2025.
The session conducted by Ms. Ayman Taj, brought together RPDU startups, young innovators, and aspiring entrepreneurs, all eager to learn how to build a strong marketing pipeline, create growth-focused strategies, and scale their ventures effectively in today’s dynamic business landscape. Trainer shared practical frameworks, real-world examples, and actionable strategies that resonated strongly with early-stage founders and students alike. Her energetic delivery and deep insights into industry made the session highly interactive and impactful.
At the end of the event, Engr. Mohib Zafar (Deputy Director ORIC, DUET), extended a heartfelt vote of thanks, appreciating Ms. Ayman Taj for her valuable contribution. As a token of gratitude, a souvenir and give-away were also presented to the trainer.
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