𝗜𝗗𝗘𝗔𝗟, the Institute for Design, Entrepreneurship and Leadership in collaboration with the Office of Industry Relations and Corporate Engagement at Habib University, recently hosted an intensive three-day training for the top 30 leaders of Unilever’s Customer Development (CD) Team

𝗜𝗗𝗘𝗔𝗟, the Institute for Design, Entrepreneurship and Leadership in collaboration with the Office of Industry Relations and Corporate Engagement at Habib University, recently hosted an intensive three-day training for the top 30 leaders of Unilever’s Customer Development (CD) Team, marking a powerful collaboration between industry and academia. Rooted in design thinking and systems thinking, this leadership training enabled participants to explore innovative approaches to real-world challenges.
Participants from Unilever’s CD leadership team from across Pakistan engaged in a deeply enriching experience, reflecting on leadership strengths, ethical and empathetic decision-making, and the responsibility that comes with leading teams to whom so many people report. Through hands-on activities, they worked on carefully crafted problem statements relevant to the CD team and stepped out into the market to conduct direct, on-ground research, ensuring genuine feet-on-street insights.
This customised training, co-designed through close collaboration between IDEAL and Unilever’s CD leadership, underscores the power of bridging academic expertise with industry needs. As these leaders prepare to tackle the challenges of the coming year, this initiative opens new avenues for long-term industry–academia partnerships and showcases the transformative impact of design-led learning.

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