𝐆𝐮𝐞𝐬𝐭 𝐒𝐩𝐞𝐚𝐤𝐞𝐫 𝐒𝐞𝐬𝐬𝐢𝐨𝐧: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧

Greenwich University’s Department of Business Administration recently hosted an enlightening guest speaker session featuring Sabeen Ahmen, Marketing Head, Hemani Herbals, who shared her expertise on Marketing Communication and Cultural Influences on Brand Trust and Purchase Decisions, alongside Khadija Maisam, Wellness Specialist at Hemani Herbals, who explored Consumer Perception and Decision-Making in Wellness.

Students gained a deeper understanding of how cultural factors shape brand trust and influence purchasing behavior, while also learning practical strategies to analyze consumer perceptions in the wellness industry. This session equipped students with the knowledge to make informed marketing decisions, strengthen brand-consumer relationships, and apply real-world insights to future business challenges.
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