“Misogynist of the Year Awards,” a satirical campaign by Aurat March that went viral as a critique of misogyny, is part of this year’s Mother’s Day event at Sea View, Karachi.<\/p>\n
The Aurat March Instagram page announced: \u201cFor the first time in our history, we present to you the Misogynist of the Year Awards! (Pakistan edition).\u201d The picture shows a trophy shaped like footwear, symbolising a satirical \u201caward\u201d.<\/p>\n
The caption of the post stated: \u201cOur men spend the entire year displaying their excessive misogyny. We are so used to living in this misogynistic environment that we often forget when or what they\u2019ve said and whom they\u2019ve hurt with their words.\u201d<\/p>\n
The post encouraged users to share their experiences, saying: “Think about the most misogynistic remark you can recall a cisgender man publicly making during the year 2025 and drop it in the comments below. Who knows he might end up getting crowned the biggest Loser of the Year in a few days\u2019 time?”<\/p>\n
The post received a number of responses, with users naming public figures they associated with misogynistic remarks. Some also referenced experiences involving individuals from their personal and professional lives.<\/p>\n
This year\u2019s Aurat March theme is focused on intergenerational trauma and \u201cachi betiyaan\u201d (good daughters), highlighting the societal pressure on women to conform to idealised roles, as well as the challenges faced by mothers.<\/p>\n
The campaign also references everyday phrases such as \u201ckhud khaana garam karlo\u201d (warm up your own food), framing them within broader discussions about gender roles and domestic expectations.<\/p>\n
The event aims to highlight the often-unrecognised labour of mothers, along with women\u2019s daily domestic responsibilities. The movement asks: \u201cWhy do men in this country feel so entitled to receive women\u2019s unpaid, unacknowledged labour that any imperfection they sense in this process becomes grounds for them to murder us?\u201d<\/p>\n
The \u201cMisogynist of the Year Awards” campaign argues that many everyday phrases and experiences are often not recognised as serious issues faced by Pakistani women, reinforcing the need for women to voice their realities through public platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"